Environmental management and hotel profitability: operating performance matters

While there is growing consensus on the benefits of going green, relative revenue-enhancing and cost-cutting effects environmental practices over performance have remained a more conservative less explored phenomenon in corporate management studies. The present study investigates two parallel mediation cost-saving revenue generation profitability through practices. A bootstrap method employed to make statistical inference causal effects. data collected from lodging industry Antalya/Turkey revealed that participation positive impact profitability, while no difference was identified strength indirect In conclusion, findings this indicate complementary effect cost reduction enhancement for green profit.